Let me be the first welcome you to our Fresh Pressed Newsletter, the very first edition of what will be a weekly dose of literary inspiration.
If you’ve been following our work for a while, Thank You and I hope this new format delivers the goods in a brand new way for you!
Each week we’ll feature an author, idea or book focused on Entrepreneurship, Health & Wellness and Self-Help.
Let’s dive in…
The 11-Step Formula To Make Money And Get Financial Clarity In Your Business
The term “entrepreneur” continues to gain attention as an exciting and financially rewarding career choice. However, there is a significant risk associated with leaving a comfortable position with a guaranteed salary, benefits, and pension.
But the risk of failure as an entrepreneur can be all but eliminated if you ensure that the financial foundation of your business is planned for, expectations are outlined, and the financial results are consistently monitored.
In Robert Gauvreau’s book, The Wealthy Entrepreneur, he explains that there’s an 11-step framework that if implemented, will provide you with financial clarity and extraordinary results in your business.
All entrepreneurial endeavors must start with the end in mind. So the first step to generating extraordinary results is being very clear on the outcomes that you desire as an entrepreneur. It’s important to answer the following questions:
A New Way For Women To Navigate The Menopause Years With Grace And Confidence
An empowering new approach has emerged which is helping women to master, not medicate their hormones as they shift from a time of being a caregiver to a self-care seeker.
In Dr. Mindy Pelz’s new book, The Menopause Reset, she explains how inside every human being lies an incredible pharmacy ready to heal. Dr. Pelz believes there is a 5-step lifestyle that will maximize that healing.
But it isn’t as simple as just going for a jog or doing one three-day water fast. You will need to put together several lifestyle tools to thrive during the menopause years. The five lifestyle changes that make up the menopause reset are:
Your Blueprint For Optimal Health, Longevity, And Peak Performance
The average American lifespan is decreasing, and the chronic disease epidemic continues to skyrocket. For many, the traditional path of no sleep, hard work, and an unconscious lifestyle deplete them of the health and vitality needed to be their best in their businesses, relationships, and life’s mission.
According to Kien Vuu MD, better known as Dr. V by his clients, it doesn’t have to be this way. In his new book, Thrive State, Dr V explains his ‘BioEnergetic Model’, which will help you to transition from a stress state into a “thrive state”.
Signs that you are operating in a stress state, and need to pay attention to your health include:
Don’t Make These Mistakes when Launching Your Book
George Bryant: If you tell somebody they’re going to launch their business, right. It’s very hard to take a book and then distill that book down to an action plan of what steps to follow. Cause the book is kind of the blueprint, right. Say you have a process with 9 steps in it. So it’s a perfect example to be like, “Oh yeah, now that you have all this, you understand the paradigm, you understand the framework.”
You don’t have to go through the whole book, just come to this part of my website and I’m going to walk you step-by-step through the process with 9 videos and 9 emails, so you can launch it. But now you’re taking that book and you’re really using it as a calling card in the best of ways. So the one mistake, and I say, I’m going to harp on this one is that people launch a book and they leave too many holes in the bucket.
If that book doesn’t serve the purpose of, if somebody finds it and they need more accountability, more access, or an escalation into your world – and they don’t have a path to get there – then it was the biggest mistake that you can make.
Because now that book just becomes a liability, right? It’s kind of like noise, it’s disjointed.
It doesn’t fit into the business model and you’ve spent years of your life developing these tools, developing the mindset, developing the knowledge and the wisdom to be able to do this. Then another couple of years writing and editing.
And I remember that editing process. Right. And I was like, “If I’m ever going to go through that again, I’m going to make sure that I’m doing it for a purpose and a reason. Right?” And so the biggest mistake here is that thinking that the book itself is the calling card or is the way out.
If I had to give it an analogy, the book itself is the Light out in the water that serves as a waypoint to get them closer to you where your lighthouse is the final destination. So I think I nailed that. Did I miss anything there, Jesse?
Jesse Krieger: No, that’s 100% right, George. And the one thing I’d add to that is the biggest mistake that I see, or one of them is people saying, “I’m just going to put it out there and see what happens.”
And I can predict with almost one hundred percent accuracy that almost nothing’s going to happen. That sort of wraps into this conversation that we’re having around the book. Understandably, because it takes so much to write it, to edit it. It can be a grueling process. So by the time when it’s launched, you’re like, “Oh my God, thank God it’s done.”
Meanwhile on the other side of the looking glass, that’s the first time that that product, your book is now available to the public to consume, engage with and all of the benefits that it has to bring. And so we have to have that mindset as authors, as entrepreneurs that writing the book, editing even the whole publishing and launch process gets us like to bat, to start taking a swing.
Here we are at the end of Module One of $10K Before Launch and I want you to take this action step before you move on and watch any of the other videos or take part in any of the other trainings. You see, this is all about making it real for YOU, not just watching me on a screen and then signing off and nothing really changes, right?
ACTION STEP: Right now, I want you to choose the date for your pre-launch campaign and put the date on the calendar.
When is your book coming out? And then back up from that two to three months and define the 30 days that you’re going to run your prelaunch campaign. You’ve got to do this. If you want to make it real, you’ve got to put the dates on the calendar, block it out, and look at it every day. This makes it real when you put the dates in the calendar and commit to running your pre-launch campaign and commit to getting your book out and doing it in a big way where you’re going to make $10K or more in your pre-launch campaign.
So when are those dates?
When’s the book coming out? Claim it. Schedule it. Make your book available for preorder if you want, so that it’s now publicly shown that that’s the date your book’s coming out, but then look at one, what are the days that you’re going to run this prelaunch campaign and block them out and set them?
My Invitation to You: Join me for the entire $10K Before Launch Training Program and implement everything I teach you over the coming weeks to succeed with your pre-launch campaign.
If you going through this real time with me right now, we’ve got at least two to four weeks before you start your prelaunch to put everything that you’re learning in this course into practice. So from where you’re at right now, at least look two to four weeks out on when you’re going to start your prelaunch and you’ll be good to go. All right, get it done and I’ll see you in Module Two 🙂
In case you’re curious…here is the outline for the entire $10K Before Launch Training Program:
Module 1: Running a Pre-Launch Campaign That Builds Excitement, Brings Money in The Door and Avoids Failure and Obscurity
V1: How to 10X Revenue With a Pre-Launch Campaign and Build Momentum Towards Your Book Launch
V2: Bring Money in The Door Right Away (Instead of Waiting Months for Book Sales Royalties)
V3: How to Avoid The Biggest Mistake of Launching That Will Save You Months of Time, Energy and Money
Module 2: Build Your Path to $10,000 Before Launch
V1: Money Math: 5 Different Ways to Generate $10k Months Before Your Book Comes Out
V2: Building Business Assets That You Can Use Again and Again
Module 3: How to Run Your $10K Pre-Launch Campaign
V1: The 3 Secret Ingredients to a Running a Successful Pre-Launch Campaign
V2: How to Structure Your Offers to Make People Pull Out Their Wallet
V3: Driving SALES: How to Turn Your Friends, Family and Fans into Paying Customers, Without Being “Salesy”
Module 4: Delivering on Your Pre-Launch Campaign and Making Another $10,000 or More
V1: How to Turn Your Customers into Raving Fans that Buy From You Again and Again
V2: How to Double Your Revenue By Charging Premium Prices & Working With a Handful of Clients You Really Love
How to Avoid Book Launch Mistakes to Save You Time, Money and Soul-Crushing Frustration
In this training we’re going to talk about how to avoid the biggest mistakes of launching that will save you months of time, energy, and money. And so when it comes to launching both a book, a product, a program, whatever offer that you have, the biggest mistakes that people make are not telling anybody about it, creating it in a vacuum and really just not giving the sales effort and the marketing effort, the attention that they deserve. Rather they focus all of their energy and effort on creating the thing itself, writing the book itself, creating the product, designing a whole website or all of the collateral that’s, that’s needed to bring one of these offers to market without having a feedback loop or a dialogue with anybody that would be a potential customer. One of the best ways to avoid that as your reality is by engaging with people early and often and pinging, giving little taste tests, telling people that you’re working on something, bringing the excitement and enthusiasm that you must already have to have written a book and to be going into business and creating new offers in a way that’s not salesy, but that’s actually enticing and that builds interest and intrigue.
Because the thing that I see time and time again, and I’ve made this mistake, in fact, I don’t really know anybody that’s become successful that hasn’t made this mistake, but maybe you’ll be one of the first, because you’re in this course and you’re watching this and you’re learning, do the entire creation process before the marketing, the sales process, and I’m just gonna hammer this in because it’s really at the heart of everything that we’re talking about here, that before you actually create something, you should create the language that describes it. You should create the marketing points. You should create the value and the benefits that your customers or readers will get. Because when you’re clear on that, then you have the language to communicate what it is that people are going to learn from engaging with you either through your book or some aspect of your business and brand.
And so if you start to think about how would you describe your book in one sentence that doesn’t talk about the framework, that doesn’t talk about your personal story, that only focuses on what the reader’s going to get out of it, then you’re starting to move in the right direction. And so we’re going to look at some examples here on the screen of different sales points for books, different descriptions, or we can call them a key selling point, if you will, that starts to share the language that’s used to get people excited about your book. And then we’re going to do the same with the different products and business offerings that you have. So let’s take a look at that now. All right, welcome back. I hope that was helpful. Looking at some key selling points for books and help you start to think of the language that you’ll use to describe your book to somebody that doesn’t already know the whole story that hasn’t been following your journey or that doesn’t even necessarily know that you’re writing a book.
We’re talking about using benefit driven language that speaks to what the reader is going to learn and the same concept applies to your other offers. In fact, all of them. And so what we’re getting into here is first figuring out how you’re going to describe the product, the program, the experience, the service that you’re making available in a way that somebody says, yes, I’m interested, I want to learn more, I want to sign up, how do I pay? And then from there you move into the actual creation and delivery. And again, this is something that if you’re hearing it for the first time, it’s worth saying it over and over again until you really get it. Because one of the biggest mistakes you can make, and it’s an expensive mistake and it’s time consuming. And that’s the one thing we can’t get back is to spend all the energy and the resources to create something and then do what I call like the Spiderman approach where it just pops out of nowhere and it’s right in front of your face and you’re like, ah, what’s that?
People need to be warmed up. They need to be clear on the value that they’re going to get from your offer at the time that they make the decision to buy it and at the time that they make the decision to buy it, they haven’t seen or experienced what it actually is. So let’s look at this for a little bit. Like if I was to offer a coaching program, let’s say it would be, and this is something that you can start to model for yourself. If I was going to offer a three month coaching program to teach you how to launch your book and become a number one bestseller, then the first things I do would be to describe to you how you’re going to accomplish that goal and what you’re going to learn. So I would talk about it in a way of saying, do you want to understand how in the next three months you can launch your book and become a number one bestseller?
Even if you don’t have an audience and you haven’t published a book before, that starts to become a benefit driven statement that doesn’t speak to all of the specifics that you’re going to learn in that course. Or you could say something to the effect of how great would it feel when your book comes out and on the first day you’ve got 10 if not dozens of five star reviews from people that are already excited because they’ve gotten your book and they like what they’ve read and now their chance to leave a review is finally here, right? That’s another example of how you can start to pre-sell the benefits of what people are going to get without actually telling them the step by step process of what they’re going to learn. And this whole discussion of features versus benefits is really integral to becoming a good marketer.
And if you cringe at hearing marketing, then don’t just start to get familiar with speaking in benefit driven language and think of marketing as education that leads to an action and then it becomes much more fun. You’re really educating people and showing them what’s possible and then showing them the next step that they can take to get that outcome and to get that benefit. Well, the way to do that is to purchase, fill in the blank with whatever your product, your program, your offer actually is. And so what I want you to start doing is think about any product or program that you want to roll out and think about one to three sentences that describes it in terms of what that customer, what the participant is going to get out of it. When you get into this process and you do this right, then when you actually build and deliver and fulfill on those purchases, those offers, you’re doing it one with people that have already invested.
So there’s a little bit more excitement and enthusiasm to deliver something to people that have already paid as opposed to building something and then hoping somebody wants to buy it. But also it creates an amazing accountability for you as the leader, as the entrepreneur, as the person that’s delivering this. Because I can tell you, speaking from experience, anytime somebody paid me well, what people pay for, they’re paying attention to and where people pay me for is who I’m paying attention to, right? And if your focus is on delivering value to people that have invested with you, whether that’s at a lower level and buying your book or the highest level of let’s say a five figure high ticket offer. In either case, when people invest and they pull out their wallet and make that purchase, then it creates a bond that is valuable and integral to building a business.
Now what you do with it is the next step, right? Once you create that bond and you create a customer, that’s amazing. And that’s step one. And that’s more than most people accomplish before creating and rolling something out. But that just think about how that creates both additional in attention from the customer to you as well as accountability from you, the customer, right? Anytime somebody paid me or purchased a product or program or anything that I’ve offered that has a price tag on it, those are the people that I’m focusing on giving the best experience possible. And in fact, that’s when I really engage my time and energy and resources to make that happen, right? I want to achieve and overachieve on the expectations of people that have made a purchase. And if you get into that mindset, then it becomes more exciting to get the purchase and make the sale knowing that now people have paid so they’re paying attention and now you’ve been paid.
So you have the accountability to deliver and you know the timeframe within which you’re going to do so. And so when we look at how to avoid the biggest mistakes of launching, that will save you months of time, energy, and resources. It comes down to this creating the benefit driven language that’s going to let your potential readers let your potential customers and clients know what they’re going to get out of this transaction, out of this value exchange of money for service, money for product. And it’s also about testing the market, right? Making sure that you don’t miss the market by offering something. And if there’s no interest and you haven’t created it yet, well then you never do have to create it. So as we’re going to go deeper into this, we’re going to create and you’re going to create three different offers that you can feature in your prelaunch campaign.
And maybe only one of them really blows it out of the water. Well, that’s great because now you just saved yourself the time, energy, and money and frustration of creating the two other offers that just didn’t really land. So when you pre-sell and you’ve got the options for people to engage in a few different ways as a customer, as a paying client, then that determines where you allocate your energy and effort to delivering and fulfilling on that experience in a compelling, sincere way. There’s no shortcut to delivering a great experience and value to your customer, but there’s a huge shortcut to becoming frustrated and potentially even going broke by spending all of your time creating something without any time thinking about how you’re going to market and sell it. So that’s really at the crux of how to avoid the biggest mistakes in launching. And I hope that this has been valuable and useful to you in thinking about in shifting your mindset towards marketing and selling before creating, fulfilling and delivering.
Module 1 – Part 1: How to Run a Pre-Launch Campaign that Builds Excitement, Brings Money in the Door and Avoids Failure and Obscurity.
In this video, we’re going to talk about how to 10x your revenue with a prelaunch campaign and build momentum towards your launch, ready? Let’s get into it. A prelaunch campaign, from a high level, it’s all about announcing your book for the first time and the other products, services, experiences, offers that build on it that really fulfill your readers, your customers at whatever level they want to learn with you.
That’s really the key here at the beginning of this all is to look at your book as not only a book as a product, a $20 product, let’s say, but to also have other offers around a hundred or $250 or 500 or a thousand dollars that go deeper and wider so that people that are interested in what you’ve written about, interested in what you have to say and what you have to share can go deeper with you for a higher price.
And for a greater overall experience. And so we’ve talked about 10x-ing revenue really simply, let’s just say that you sold, I don’t know, a hundred books at $20 a book, and if you just did a prelaunch campaign and that was it, then congratulations, you’ve made like $2,000 in book sales, but how would you 10 X that? Well, what if in addition to selling those hundred bucks for $20 a piece, you also had a coaching offer or you also had a little seminar or a live event, or you had an online training program or you had an audio training program, or you had a group coaching program or a mastermind. And we’re going to go into what each of these are in detail and what the right price point is. And ultimately by the end of this course, you’re going to have your complete roadmap in place with the exact offers, the exact price points, and your exact roadmap for how your prelaunch is going to do 10 K or more.
Sound good. And so really at the foundational level, it’s about looking at your book launch and looking at your product and program launch a couple months ahead of when the actual date is. So if you’ve got a book coming out, let’s say three months from now, then this time right now today is when you’d want to start pre-launching it and highlighting not only the book but using the book as a hook, using a book as the way that gets people interested because writing a book is a big deal and if you’ve written a book or even if you’re almost done writing your book and thinking about launching, the time to start sharing it with people is months before actual release date. Because let’s quickly look at what happens if you don’t do that. What a lot of authors do, and it’s a big mistake, is they put in all the time to write a book and then they get it designed and laid out and they figure out self-publishing and everything else only to wait to announce it until it’s actually live and published.
And then that’s the first time they ever say anything about it. And guess what happens if you do that? Well, probably not that much. Maybe your friends and family, maybe the people that already know like and trust you are going to go and buy a copy and maybe that’ll feel good and maybe that even moves the book up the charts a little bit. But if you wait until the book is actually out and that your only real announcement is, Hey, I have a book and it’s out and you can get it now you’re not giving people any context, let alone reasons why they should be interested and purchase it, let alone having a way that they can go beyond the book to engage with you in different offers at higher price points. So that’s one of the key lessons in this video is that by pre-launching and starting two to three months before your book actually comes out, first you get to announce that book and get it on people’s radar weeks if not months before it’s actually available.
And this allows you to build anticipation, to build momentum, to make the book launch itself and occasion something that people are looking forward to. And in the process, having them basically hire you and pay you and give you money for other offers right now as in months before the book actually comes out. And the other reason that this is so important is because even if you self-publish, or especially if you work with a publisher and even a great publisher like lifestyle entrepreneurs press that pays good royalties and pays them frequently, any book that you sell, you’re still going to be waiting at least a few months before you even see the revenue from those books sales. And so in the next video we’re going to talk about how to bring money in the door right away and how that really helps drive book sales and build more interest and more momentum moving forward.
So right now, the key lesson I want you to take away from this first video is that you have the ability to 10 X your revenue or more than what you’d make just launching your book by having just a few simple offers available and highlighting the book and your prelaunch. Wow. Also having these other options that people can opt into that people can purchase and buy and that those offers don’t have to be created yet. Okay. So the other point I want you to take away from this video is that pre-launching means selling before creating and delivering. And that’s what, that’s the mindset that we’re going to get into in this course is that before you put in all the work to create something and build it and design and build a website and whatever else you think it takes to put an offer together and bring it out to the world, we’re going to make it super simple and just help get clear on what the value is that you’re providing to your customers, to your potential clients, in any of these offers, including your book. Cause once you’re clear on the value that you’re providing and you’ve got a price tag that goes along with that, that’s just about all you need to start selling and start pre-launching your book as well as these other offers. So I’ll see you in the next video. We’re going to talk about how to bring money in the door and how to build momentum towards your launch the right way.
Now that Summer is here, I’m wondering if you’re feeling inspired to do something brave, bold and brilliant?
Summer is a time to come alive and live life in full bloom. I’ve always felt that it is hard not to feel inspired when the sun is shining and the days are long. It is in that spirit that I am pleased to share our latest and greatest release…
INSPIRED: 7 Wisdoms of a Soul Inspired Life by Joy Taylor, with a Foreword by NY Times bestselling author Marci Shimoff
By the way, did I mention some of the incredible endorsements that are coming in for INSPIRED?
“Apply the Wisdoms and your life will improve” – Jack Canfield, Co-Creator of Chicken Soup for the Soul™
“This book is a timely antidote to the growing sense of fear that we live in an unsafe world.” – John Gray, NY Times bestselling author of Men Are from Mars, Women Are from Venus
Here is a sneak peek from the back cover to hear Joy tell it in her own words:
Are you inspired to do something brave, bold, and brilliant?
Have you ever dared to share and put yourself out there? If you don’t show up, don’t risk, and don’t overcome your fears or inner obstacles, the world loses – and so do you.
Inspired introduces game-changing ideas on how to align your personality with your soul, break cycles of fear, and be more happy more often. This is not a book of untested theories, rather it is real-world and relatable, packed with tips, tools, and tactics for experiencing love, nurturing self-compassion, and catalyzing your purpose. You will be guided to ask empowering questions, tap into your inner knowing, and actualize your authentic self in everything you do.
Are you ready to discover your most inspired self? INSPIRED: 7 Wisdoms of a Soul Inspired Life is about celebrating you! It’s about becoming the best you can be, finding your purpose, and being the person you came here to be―brave, bold, and brilliant!
PS: Inspiration is already spreading to book lovers everywhere. As I write this INSPIRED is the #1 Hot New Release in Spiritual Growth & Self-Help. Help us add some fuel to the fire by picking up a copy now!