Let me be the first welcome you to our Fresh Pressed Newsletter, the very first edition of what will be a weekly dose of literary inspiration.
If you’ve been following our work for a while, Thank You and I hope this new format delivers the goods in a brand new way for you!
Each week we’ll feature an author, idea or book focused on Entrepreneurship, Health & Wellness and Self-Help.
Let’s dive in…
The 11-Step Formula To Make Money And Get Financial Clarity In Your Business
The term “entrepreneur” continues to gain attention as an exciting and financially rewarding career choice. However, there is a significant risk associated with leaving a comfortable position with a guaranteed salary, benefits, and pension.
But the risk of failure as an entrepreneur can be all but eliminated if you ensure that the financial foundation of your business is planned for, expectations are outlined, and the financial results are consistently monitored.
In Robert Gauvreau’s book, The Wealthy Entrepreneur, he explains that there’s an 11-step framework that if implemented, will provide you with financial clarity and extraordinary results in your business.
All entrepreneurial endeavors must start with the end in mind. So the first step to generating extraordinary results is being very clear on the outcomes that you desire as an entrepreneur. It’s important to answer the following questions:
A New Way For Women To Navigate The Menopause Years With Grace And Confidence
An empowering new approach has emerged which is helping women to master, not medicate their hormones as they shift from a time of being a caregiver to a self-care seeker.
In Dr. Mindy Pelz’s new book, The Menopause Reset, she explains how inside every human being lies an incredible pharmacy ready to heal. Dr. Pelz believes there is a 5-step lifestyle that will maximize that healing.
But it isn’t as simple as just going for a jog or doing one three-day water fast. You will need to put together several lifestyle tools to thrive during the menopause years. The five lifestyle changes that make up the menopause reset are:
Your Blueprint For Optimal Health, Longevity, And Peak Performance
The average American lifespan is decreasing, and the chronic disease epidemic continues to skyrocket. For many, the traditional path of no sleep, hard work, and an unconscious lifestyle deplete them of the health and vitality needed to be their best in their businesses, relationships, and life’s mission.
According to Kien Vuu MD, better known as Dr. V by his clients, it doesn’t have to be this way. In his new book, Thrive State, Dr V explains his ‘BioEnergetic Model’, which will help you to transition from a stress state into a “thrive state”.
Signs that you are operating in a stress state, and need to pay attention to your health include:
As the clock struck midnight one year ago, watching the fireworks light up the sky over Las Vegas, I was full of optimism for 2020.
I had been working on a deal to take over operations of Publishizer, the premiere crowdfunding platform for authors and was ramping up to publish dozens of books this year.
We closed the deal and went live with Publishizer on February 3, then a month later I was heading to LA for Marisa Murgatroyd’s live event first week of March.
She invited me to share my story to her amazing audience, and there were set to be 600+ people in the room.
But then in the days leading up to her event, the bad news started to really hit. Fortunately her event still went off, but hundreds of people had canceled or were prevented from coming last minute.
That’s when I started to see the writing on the wall that we were in for a wild ride in 2020.
But interestingly, in the tense uncertainty of the early days of the looming pandemic, the energy in that room was electric!
Just a few days later we had what became our final SPICE Dinner for a while.
SPICE stands for Supporting Prosperity, Impact, Contribution & Entrepreneurship and these dinners had been a reliable fixture in our lives that I really love.
After hosting 22 consecutive monthly SPICE Dinners at my place in Las Vegas, the streak was broken. I had often wondered what it would actually take to break the momentum we were building having SPICE Dinners monthly in (at that time) 4 different cities each month.
Well, I can report that it took a global pandemic to stop that momentum and derail our monthly dinners and gatherings.
In it’s place, I entered what felt like a Groundhog’s Day experience of life – the classic movie where Bill Murray lives the same day over and over again
I’d wake up with the sun, stretch and spend some time in my garden, then sit down at my desk in Lifestyle Entrepreneurs Press HQ and dive into 7-9 hours of publishing work each day.
Fortunately we have always been structured as a virtual company, with team and authors spread out around the globe, so there was no real disruption to our workflow and thankfully Ingram, our distribution partner, stepped up big time to make sure there were minimal disruptions bringing books to market.
This allowed us to provide some much-needed stability and reliability to our authors. To be a lighthouse on solid rock, when the winds of change are whipping up a storm.
I reflect that for the 5 years I’ve lived in Las Vegas, I’ve rarely been in town for more than 2 weeks at a time.
This year I was here just about every day of 2020!
In place of traveling, I started exploring the surrounding area and fell in love with Mt. Charleston and the Spring Mountains, which offer 9,000+ feet of elevation in an alpine environment, less than an hour from the Vegas valley floor.
My most salient memories this year involve morning hikes in the mountains, looking out over 100 miles of Southern Nevada and eating a peach and yogurt for breakfast in the forest, before barreling back down to the valley floor and right into a full day of author calls.
Finding the enjoyment and creating contrast in what would otherwise have been a depressing monotony of progressively worse news in the broader world.
Indeed, spending time hiking off trails in the mountains helped me turn further inward for answers and guidance. Listening to my own inner prompting, instead of living in reactive defense to the latest statistics and restrictions piling up.
Never have I been more clear, decisive and aligned with the vision and mission I’ve set out for Lifestyle Entrepreneurs Press as 2020:
To Elevate Global Consciousness by Empowering Authors & Entrepreneurs. We are the Publisher for the Passionate and Help You Change the World With Your Words
So many times I’ve leaned in this year to help and support; from countless strategic guidance sessions with out authors to help them navigate the year, to giving away free books to our audience to stay inspired and consulting with entrepreneurial friends whose businesses were being rocked.
We also ran a number of contests on the Publishizer platform, which allowed our team to serve and support hundreds of authors…many more than I could work with directly in publishing partnership.
Our authors that stayed the course and leaned in to support their audiences saw considerable book sales and business growth, which of course is a reflection of the positive impact they are making in the world.
On March 31, Dane Maxwell’s book Start From Zero came out, just in time to provide thousands of people with practical advice on how to build a business with zero ideas, zero cash, zero experience and zero confidence (as the cover boldly claims)
Make Money Doing What You Love, Even in Tough Times
Lifestyle Entrepreneur is the result of having lived a non-traditional life. In my twenties, I launched five businesses and sold the last two. I have been in a rock band touring America, and I’ve been flown around the world as a professional dating coach. I have traveled to and lived in over twenty-five countries, learning the local languages while there. I feel very blessed to have friends all over the world, a family that loves me at home, and generally able to live the life that I’ve always dreamed of.
But this book isn’t about me. It’s about you!
If you take only 10 percent of the information and ideas in this book and put them into practice, it will change your life. I promise.
Lifestyle Entrepreneur contains the essence of everything I’ve learned over the last ten years of starting businesses, traveling the world, and exploring the things I’m passionate about. Now I would like to share a blueprint for how you can do all of these things and more.
Here is a hard truth about becoming a successful author:
Writing a great book is not enough.
It may take you months to write your book (or even years, or decades if you procrastinate long enough).
And as good as it feels to put the finishing touches on your manuscript…
That is just the beginning of your journey to author success.
Even editing, cover design, layout and formatting your book to look and read well doesn’t get you there.
Sooner or later you (and every author) will be confronted with the hard reality of becoming a best-selling author and it almost always comes down to one word:
Influence, authority, leadership and respect await you on the other side of slaying the marketing dragon…
As in, actually getting out there and being the biggest advocate for your message.
As in, actually talking to people about your book and the ideas, inspiration and advice contained within it
As in, getting out of your own way and letting your light shine to the world. Getting right with the fact that if you don’t start the process of building marketing momentum there is very little chance someone will do it for you.
The good news is, even though it can be scary to switch from “writing mode” – which is mostly an individual, private experience – to “marketing mode” – which by definition involves other people, it doesn’t have to be difficult.
The key to becoming great at marketing your book (and every other offer you create) comes down to one thing:
=> Shifting your perspective from “what do I want to say” (aka writing mode) to “how can this benefit others”
Here’s what Carol-Ann Marshal realized after she attended an author training I ran:
Did you catch that sentence “I came away with a renewed sense of what is possible being an author, the gift that I have to offer the world and a number of new friends…”
Carol-Ann made the connection that sharing her message with the world is the goal, and the book is the vehicle that gets you into motion.
Great marketing comes down to sharing about what you’ve created, and doing so in language that lands with the listener.
When you focus on how your reader’s life will improve when they read your book…
When you focus on solving the most pressing problem they are facing…
When you focus on inspiring others to elevate their experience of life and bring new meaning into it…
Then you ARE marketing your book, just not in a sleazy “salesy” way, but in a way that actually lands.
Because you are connecting with what is important to THEM, instead of focusing on what is important to you.
In fact, the only thing that is “hard” about becoming a successful author and entrepreneur is making this shift.
The shift from thinking about yourself, what you want, and what you need => To making your default question:
“How can I improve this person’s life or help them solve a problem and make it as quick and easy as possible for them?”
The next time you catch yourself thinking “But I hate marketing…” or “I just want to focus on writing…” or “Marketing is so much work…”
Just, STOP – pause for a moment. Take a breath.
Then refocus on “How can I help this person succeed?” or, “What can improve their day right away?” or, “How can I solve their most pressing problem quickly and easily?”
It is incredible how simply asking the right questions begin producing the right answers.
Then, all of a sudden, you are coming up with creative ways to help people, share your message, be and inspiration and build your influence with every conversation and piece of “marketing” content you publish.
That, my friend, is how to sell a LOT of books and impact a LOT of lives.
That is the path that leads to generating $10,000+ of sales before your book even comes out.
That one shift sets you on a direction of inspiration, influence and authority…
To get the step-by-step instructions, support and resources to successfully market your book, reach your full potential and make a lot of sales, watch the video on this link and join $10k Before Launch…
Five years ago this month I made a decision. After self-publishing my first book, The Entrepreneurs Guidebook, I had caught the attention of a publisher in Malaysia, who published the first edition of Lifestyle Entrepreneur.
That experience of traveling around Asia and speaking about lifestyle design & entrepreneurship, meeting people who told me my book inspired them, in turn, inspired me. So I attended a number of author events in America and found a publisher to release and updated and expanded edition of Lifestyle Entrepreneur.
All the preparation and anticipation eliminated in my book coming out stateside in March 2014. It was then that I made a decision to start a publishing company. I had been informally advising a few author friends and the experience of helping their books come to life, coupled with my own nascent success as an author all pointed the way.
I put together a business plan for Lifestyle Entrepreneurs Press and flew to Shanghai to meet a wealthy investor friend of mine. Sitting high above The Bund, overlooking the Shanghai skyline I recorded the audiobook for Lifestyle Entrepreneur in a most appropriate fashion and prepared to present my plan for the publishing company, along with a request for $50,000 to get it off the ground.
We met in the Roosevelt Club, an exclusive VIP members club overlooking the riverfront and iconic skyscrapers of Pudong. Besides a delicious meal and engaging conversation, nothing else came from it. But my decision was made. So I self-funded the publishing business to get it off the ground.
In those early days I did it all; advise on content, hire editors, work closely with cover designers, develop the launch strategy and build and run ads for each launch.
One thing led to another and we had some initial successes. So I launched a training course, then started hosting live events, Bestseller Summit Live in 2015, 2016 & 2017. I hired staff, empowered them, built a culture and an audience, built meaning in the name Lifestyle Entrepreneurs Press.
“The hardest working man in the book business,” one author said. “The author’s secret weapon,” said another. For the love of books, I went all in. Invested everything I had. Leveraged myself to accelerate and go from strength to strength, disregarding anything that wasn’t inline with my vision.
Soon we had dozens of authors, signed a distribution deal and – 3 years later – actually didraise $50,000. The team grew, payroll grew, my responsibilities and obligations grew and for the love of books I leaned in further at every opportunity.
For years I wanted Ingram Publisher Services to be our distribution and sales partner. For years we just weren’t big enough yet. Then, last year at BookExpo NY we had a corner booth, exhibiting for the second year in a row with back-to-back author signings, me a proud publisher watching our authors work the floor, sign books, shake hands and press the flesh just I like did many years ago…and then it happened!
The director of publisher acquisitions for Ingram Publisher Services came by our booth and all our authors turned on the charm. We sat down, talked numbers and agreed to follow-up soon. When he walked away I dropped to my knees in the middle of the conference floor and thanked God for the opportunity.
This, less than one year ago. We signed the deal. Fate paved a way to get out of our previous distribution deal 18 months before the term and now I am sitting in Nashville, TN after previewing our Fall 2019 releases to the 50+ sales team at Ingram Global HQ.
For the love of books, I never gave up. For the love of books, there was always just enough. For the love of books, 5 years later we have 90+ books under contract and despite the extreme emotional roller coaster that I’ve been on for the last half a decade, I have never been more excited, never been more committed, never been more optimistic for the glorious future that lies ahead.
Not just for the next 5 years, but the next 50 and the next 500 because books have an infinite shelf life. And the work I’m doing now, the moment I am in now working on close to 20 books at once will transcend me. It will live on long after I’m gone, will inspire and instruct the next generation to passionately pursue their every dream.