To elevate global consciousness through individual empowerment. We work with you to complete a book you can be proud of for years to come, then design and perform a book launch that builds your business and brand. Our Mission to deliver a world-class publishing experience for authors – which we accomplish this through our Done For You Publishing service – focused primarily on personal development, entrepreneurship, self-help and healthy lifestyles.
DONE FOR YOU PUBLISHING
We work with you to put the finishing touches on your manuscript, create an attention-grabbing cover design and turn your book from “words on paper” into a polished finished product.
From there we develop a pre-launch campaign that builds you an email list of eager readers and qualified potential customers. This involves designing and running a pre-launch campaign emphasizing your Book, Business and Brand.
On Launch Day we are your secret weapon to hit the highest possible chart placements, which we accomplish on every book launch through an array of proprietary promotional strategies.
Finally, we consult with you on how to position your book as your best business development tool to attract your ideal clients and most fitting media opportunities.
THE LEP AUTHOR PACKAGE
Phase One: From Words on a Page to a Book in Hand
This stage begins where the writing of your manuscript ends. The publication process yields a finished, print-ready book in all the formats needed for publishing.
Line Editing, Copyediting & Proofreading – We have a strong team of editors that go through the manuscript with diligent care. There are usually 500+ errors in any given manuscript, and this step gets a fresh set of eyes on your book to make it print-ready.
Creative Book Cover Design – The cover design process is arguably the most exciting part of the publishing process. This is when your book comes to life and gets a look and feel that will permeate your business and brand. We run design contests that produce dozens of ideas, then refine them until we have a winning design.
Interior Layout Design – With the cover design coming into focus, we now focus on filtering the design aesthetic of the cover throughout the books interior. From choosing fonts and typesetting, to integrating illustrations and emphasizing quotes, this process yields a cohesive looking book that’s ready to launch!
Phase Two: The Road to Launch Day
Now that the book is complete and available in every format, it’s time to get it into thousands of readers’ hands!
List Build – Set up a landing page that offers either Sample Chapters from the book, or a complementary training resource. On the Thank You page, bring people into a Book Launch Facebook group. This builds your list, and a core nucleus of supporters for the launch.
Joint Venture Partners – Engage promotional partners to do an email campaign for your book launch and leverage the power of relationships to expand your reach.
Paid Traffic – Set up Facebook ads and selective paid promotions to drive traffic and refine those ad campaigns to reach your ideal audience on launch day.
Marketing Strategies – Run contests, do a crowdfunding campaign, or run an interactive experience with your audience… we will come up with a unique angle to support your launch.
Phase Three: Leveraging the Book to Build Your Business & Brand
Through a strategic planning process with Jesse Krieger, you will craft a long-term strategy to turn your book into your best business development tool.
Back-End Offers – Embedded in the book will be 2-3 offers that encourage readers to explore the other services and experiences you provide. The book launch kick-starts interest in these offers and campaigns carry that interest through to conversions.
Driving Ongoing Book Sales – After the dust settles from the launch, which will include discounted promotions of the book, our objective shifts to driving ongoing book sales. The general strategy is threefold and will be shared with you.
Media Opportunities – If there’s one thing a book is fantastic at over time, is that it is a good reason to be a media guest. More than three years after the first publication of Lifestyle Entrepreneur, I still get 1-2 media opportunities each week. The book gets you on media, people hear your story and come to know you on the broadcast, and then you have the opportunity to invite them to opt-in, or make an offer.