So many times I’ve written my own ticket. Like, people have read word-for-word things that I’ve written on the air, on live broadcasts.
…and I love it. I just sit there and smile 🙂
“This is great” I think, I’m getting media coverage and it’s literally my words coming out of someone else’s mouth. Now, I’m not throwing anyone in particular under the bus with that, but pay attention to that because…
Now imagine you’re sitting inside of a Media role. You have a demand of crank out X amount of content. You’re trying to find this content 24/7, and here’s somebody who gives you something ready to go, and it makes their life easier. And in that process, you get all of the benefit of what you want to share and the exposure that you’re looking for.
I truly look at this as, you’ve got to get the media’s attention, but once you have the opportunity, make it so easy that all they have to do is say “Yes.”
Enter George Bryant: So, when you think about your book, your book is an asset, right? But it’s only an asset for the people that are going to promote it. If they don’t have to do any work, if somebody finds out, you have this book, but they know nothing about it, they don’t know what’s in it.
They don’t know the hooks. Well, now it’s a liability because if you’re sitting in the role of a producer or a content creator or a show booker, and you have 10 people in front of you and 9 of them are like, “yeah, here’s my book. Let me know if you want to interview me.”
But then one (ie, YOU) are like:
“Here’s my book, here’s the hooks. Here’s the three angles I talk about and the four biggest takeaways. Done for you.”
=> Which one are they going to choose? Because now they get to punch the clock at six hours instead of eight hours go home and get paid for it. Cause you made their job easier.
That my friends and fellow authors is how to get epic media coverage, do the media’s job for them and smile for the camera ?
Want to learn how to make your Book your best business development tool? Check out our Transformational Author Marketing course here
To your success,
~ Jesse Krieger & George Bryant