Q4 2020 Strategic Planning Call for LE Press Authors
So much has happened this year, and it is important to honor all of your experiences. We will guide you to arrive at a place of inner peace on this call. Because only from a place of inner peace can you plan your best and brightest course of action into 2021.
On this call I have some exciting updates to share with you, including an opportunity to get booked on a number of podcasts quickly and for free!
I’ve been developing a relationship with Kevin Harrington & Seth Greene who run the Sharkpreneur podcast, as well as manage a network of dozens of podcasts. On our upcoming call I’ll share the specifics of how we can get you in front of larger and larger audiences.
I’ll also share an overview of Lifestyle Entrepreneurs Press operations in 2020. This has been our best year in business by far, and we are building momentum into next year that I want to benefit you and your book/s.
Then the majority of this call will be spent with master teacher Dale Halaway and I leading you through a process of “closing the book” on 2020 and dreaming, planning and deciding what your 2021 will look like.
By the end of this 90-minute call you will have closed the door on all that you wish to leave behind in 2020, and identified & elevated your priorities and top opportunities for 2021.
This call is exclusively for you and every quarterly call we’ve had this year has been absolute GOLD, this one will not disappoint.
Don’t Make These Mistakes when Launching Your Book
George Bryant: If you tell somebody they’re going to launch their business, right. It’s very hard to take a book and then distill that book down to an action plan of what steps to follow. Cause the book is kind of the blueprint, right. Say you have a process with 9 steps in it. So it’s a perfect example to be like, “Oh yeah, now that you have all this, you understand the paradigm, you understand the framework.”
You don’t have to go through the whole book, just come to this part of my website and I’m going to walk you step-by-step through the process with 9 videos and 9 emails, so you can launch it. But now you’re taking that book and you’re really using it as a calling card in the best of ways. So the one mistake, and I say, I’m going to harp on this one is that people launch a book and they leave too many holes in the bucket.
If that book doesn’t serve the purpose of, if somebody finds it and they need more accountability, more access, or an escalation into your world – and they don’t have a path to get there – then it was the biggest mistake that you can make.
Because now that book just becomes a liability, right? It’s kind of like noise, it’s disjointed.
It doesn’t fit into the business model and you’ve spent years of your life developing these tools, developing the mindset, developing the knowledge and the wisdom to be able to do this. Then another couple of years writing and editing.
And I remember that editing process. Right. And I was like, “If I’m ever going to go through that again, I’m going to make sure that I’m doing it for a purpose and a reason. Right?” And so the biggest mistake here is that thinking that the book itself is the calling card or is the way out.
If I had to give it an analogy, the book itself is the Light out in the water that serves as a waypoint to get them closer to you where your lighthouse is the final destination. So I think I nailed that. Did I miss anything there, Jesse?
Jesse Krieger: No, that’s 100% right, George. And the one thing I’d add to that is the biggest mistake that I see, or one of them is people saying, “I’m just going to put it out there and see what happens.”
And I can predict with almost one hundred percent accuracy that almost nothing’s going to happen. That sort of wraps into this conversation that we’re having around the book. Understandably, because it takes so much to write it, to edit it. It can be a grueling process. So by the time when it’s launched, you’re like, “Oh my God, thank God it’s done.”
Meanwhile on the other side of the looking glass, that’s the first time that that product, your book is now available to the public to consume, engage with and all of the benefits that it has to bring. And so we have to have that mindset as authors, as entrepreneurs that writing the book, editing even the whole publishing and launch process gets us like to bat, to start taking a swing.
So many times I’ve written my own ticket. Like, people have read word-for-word things that I’ve written on the air, on live broadcasts.
…and I love it. I just sit there and smile 🙂
“This is great” I think, I’m getting media coverage and it’s literally my words coming out of someone else’s mouth. Now, I’m not throwing anyone in particular under the bus with that, but pay attention to that because…
Now imagine you’re sitting inside of a Media role. You have a demand of crank out X amount of content. You’re trying to find this content 24/7, and here’s somebody who gives you something ready to go, and it makes their life easier. And in that process, you get all of the benefit of what you want to share and the exposure that you’re looking for.
I truly look at this as, you’ve got to get the media’s attention, but once you have the opportunity, make it so easy that all they have to do is say “Yes.”
Enter George Bryant: So, when you think about your book, your book is an asset, right? But it’s only an asset for the people that are going to promote it. If they don’t have to do any work, if somebody finds out, you have this book, but they know nothing about it, they don’t know what’s in it.
They don’t know the hooks. Well, now it’s a liability because if you’re sitting in the role of a producer or a content creator or a show booker, and you have 10 people in front of you and 9 of them are like, “yeah, here’s my book. Let me know if you want to interview me.”
But then one (ie, YOU) are like:
“Here’s my book, here’s the hooks. Here’s the three angles I talk about and the four biggest takeaways. Done for you.”
=> Which one are they going to choose? Because now they get to punch the clock at six hours instead of eight hours go home and get paid for it. Cause you made their job easier.
That my friends and fellow authors is how to get epic media coverage, do the media’s job for them and smile for the camera ?
Q3 2020 Strategic Planning Support for LE Press Authors
On this call you will be supported with just-in-time insights on how to reach new readers, sell more books and thrive amidst the uncertainty in the world today.
You will also be supported to create a 90-Day Plan for what you’ll create and do next as an author and entrepreneur. For those of you who haven’t met Dale Halaway yet, he is a transformational leader with 40 years experience leading over 3,000 seminars! He is also the best-selling author of Being Called to Change: Let Go of All That No Longer Serves You and Grow Into Your Full Potential Dale and I look forward to leading you through a visioning and planning process, as well as holding you accountable each quarter when we have these Strategic Planning Support calls. This is part of my 2020 Vision for Lifestyle Entrepreneurs Press – Deepening our partnership and support with our amazing authors (aka YOU :)
Want Weekly Support with Dale Halaway? Join the ELEVATE program at an introductory price of only $5.00 for the first month (especially for LE Press authors!) See you there and let’s lean into the second half of 2020 with intention and passion.
This is our second Strategic Planning Support call in 2020 where we support you in deciding which aspect of your book, business & brand you will focus on building over the next 90-days.
On this call we have some important announcements for you:
Social Media Takeovers –Join us to learn how you can “takeover” the LE Press Facebook Page and Instagram account, reaching 40,000+ with your message and driving interest and sales for your book.
The Author’s Lighthouse– I’m launching a podcast and I want to interview YOU and feature you to our combined audience of 75,000+
Rich Author Pages on LE Press Website– We are in the process of a major upgrade to how your book/s are featured on our website. Soon we’ll include videos, book excerpts, custom content and syndicating any podcast or blog of yours.
…there are more, but that is a teaser 🙂
Then Dale Halaway is going to go 7 levels deep on what’s happening in the world now and how you can stay centered and grounded.