Every savvy entrepreneur who sets their sights on writing a book does so not only to share their message with the world and people on a large scale, but also to stake a claim to their thought leadership and build their business strategically in the process.
Bringing your message to a greater audience is only one part of what a book can do for your business. When done well, your book can become the vessel through which you take people you’ve never met on a transformational journey. By committing to writing The Book – as opposed to some also-ran pamphlet type book – you elevate your business prestige and have the key open doors in the media
Here are 5 ways your book can serve as an asset for your business, when done well and intentionally:
- Create an Emotional Connection With Your Audience.
Well written books rely on well-told stories. Stories that allow your audience to see themselves in a world they’re longing for. The key to those stories is to connect emotionally, reaching through the pages of your book to your reader and pulling at their heart strings. When done effectively, you can close the gap in the relationships between reader and author, no matter the physical distance. That emotional arousal also gives us a piece of valuable real estate in the memory of the reader, keeping you and your book around in their mind long after they’ve put it down.
- Create Multiple Touchpoints In One Sitting.
Your book should be designed with a transformational arc, that takes readers from where they are today, to where they want to go. Your book provides multiple touchpoints in one source, bringing readers deeper into your sphere of influence with each chapter. One important touchpoint is to make the reader feel understood in their current struggles, like they have an ally in their journey, cheering them on with each page and chapter. Someone to guide them, an emotional connection to the author (you), tactical advice and strategies they can put into practice, and advise as to how to implement those things. Where else can we do all of that for our audience in one place over and over again, without having to repeat the process or increase our time commitment? Only with a book!
- Meet Your Audience (and Potential Clients) Where They Are
The opening chapters of your book should be designed to meet your audience where they are, and let them know they are reading the right book, at the right time, to make meaningful change in their life. Although it may feel extensive, the point is to speak right to the journey you know your audience is in before they find you. Think of this as speaking to their “before state” trusting that the right readers will self identify with the language, stories and guidance in a way that makes them want to take their next step with you and within your business.
- Clarify and Claim Your Thought Leadership
The birthing process of writing a book – identifying your framework, gaining clarity on the entire customer journey, understanding how you do what you do – will undoubtedly bring you higher levels of clarity and understanding about your business. Writing your book is, accordingly, an opportunity to really stake a claim with your ideas, your thought leadership, and what you want to be known for in the market.
- Open The Door For You to Share Your Message on Major Media
There’s a reason that the root word in “authority” is “author”. As soon as you’ve gone through the process of defining and refining how you help your customers and can replicate that for someone else without you needing to guide every step in person. As an author you achieve a level of authority that is recognized by the rest of the world. To be an author means you have learned valuable lessons and are now sharing them for the benefit of others. Once your name is stamped on the front of that book, doors will open and you will stand toe-to-toe with peers you once admired, reaching and serving larger audiences of people than you ever before.
Although your book is written for your audience in order to be the best asset for your business, there’s a cathartic transformation that happens when you become an author. The process will push you to the edges of your emotional limits and perhaps just a little beyond. However, once your book is complete, it has the ability to take on a life of it’s own and you get to close that chapter in your own life.
When your book is intentionally thought out to be an asset and positioned as a starting point for someone else to begin to see, feel, and understand the transformation you provide, it sells forever and lives forever.
When designed within the longer customer journey in mind, your book is just the hook, serving you to bring attention, interest, and leads into your world for the life of your business and beyond.
The question isn’t if you can write a book, or whether that book will be valuable for your readers and therefore your business; with the right guidance and intention both are true.
The question is will you write it?
If you’re ready, my team and I stand ready to support you through the entire publishing process with no out-of-pocket costs to you, the author.
The first step is to Submit Your Book Idea so my team and I can review and reach out to connect with you!
Your publishing partner,
Jesse
Jesse Krieger
Founder & Publisher, Lifestyle Entrepreneurs Press
Operator of Publishizer.com
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